Service Marketing

What is Service Marketing?

Services marketing is marketing based on relationship and value. It may be used to market a service or a product.

What are the characteristics of Service Marketing?

1.The buyer purchases are intangible
2.The service may be based on the reputation of a single person
3.It's more difficult to compare the quality of similar services
4.The buyer cannot return the service
5.Service Marketing mix adds 3 more p's, i.e. people, physical environment, process

When one markets a service business, one must keep in mind that reputation, value, delivery of service and follow-through are keys to a successful marketing.

Why Service Marketing is Important Today?

1. It helps to establish better relationship with customers
2. As service is intangible, the challenge for the service marketer is to somehow make her services stand out from the crowd. Because service marketing is so prolific, marketers must think of ways to communicate the benefits of the service they offer in language that reflects consumer need and value.
3. Service marketing enable customers to provide feedback for firms to continuously improve services in order to stay competitive.
4. Service marketing helps to retain customers and creates loyalty.